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| EMPOWERING THE FUTURE |
Quick Response codes, or QR codes for short, are popping up everywhere these days. From
magazine ads to store windows, QR codes are the fastest way to get your tech-savvy customer to
your business’ website. BBB offers some “quick” tips for businesses considering implementing Quick
Response (QR) codes for their business.
So what is a QR code, exactly? These 2 dimensional barcodes, which originate back to circa 1994,
aren’t exactly new, but are now being used in fun, innovative, business savvy ways that are luring in
customers from around the globe.
By simply downloading a QR reader app for free, a QR code can be read quickly by your smartphone.
Think of a barcode that can store much more data than you can imagine. Now think of all the places
you can put such a small branding – the possibilities are (almost) endless. A business can use a QR
code to show information such as directions to their business, their company’s BBB Business Review
or even a URL that the viewer can click to receive a coupon. You can even put a QR on your business
card with a link in the QR that takes the recipient directly to your website. Or add a QR that contains
your contact information making it easy to add that info to a cell phone.
“QR codes are a fun way to attract customers to your business’ website or promotion,” said Stephen
A. Cox, president and CEO of the Council of Better Business Bureaus. “You can get creative by
placing the QR code in your email signature, allowing the viewer to go directly to your website. Or you
can even have the code contain contact information, making it easy for the viewer to add it to his or
her own cell phone.”
So what are other ways to use the code? And are there any risks? BBB offers the following “quick”
tips to businesses who are considering a QR code:
Where to display? Many businesses are turning to the windows of their store, paper advertisements,
business cards, email signatures, shirts, mugs, ties and other products to display their businesses’
QR code. Some businesses are even using the codes for promotional contests allowing for a creative
way to reveal the customer’s prize.
| Enquires for QR Code for your company please send us a email to sales@contigroup-llc.com |